27.4.20 3 NHS ‘Open for Business’ campaign
This campaign has been created to help address the decrease in the number of people accessing NHS services for a range of conditions that are not related to coronavirus. It will people permission to access NHS services and reassure them that they won’t be a burden on the NHS. The campaign title ‘open for business’ is not used within the campaign messages. and the accompanying key messages document. The key messages and campaign comms plan are attached for information.